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Why Use Percept Demographics?
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

What is your ministry area?
The ministry area boundary you define should help your leadership to focus upon the people you are most likely to influence and need to communicate with. Of course, it should never be perceived as a hard line, excluding those who are outside of it. It should reasonably reflect the primary scope of your ministry.
There are several ways to create the boundary for your ministry area. Pre-existing government boundaries such as ZIP codes, Census Tracts and Block Groups may be selected or grouped if they adequately identify your ministry area. Custom boundaries include Radius and Polygon boundaries. A radius is simply a circle surrounding your church identified by the distance from the center (church) to the outside edge. A polygon is a boundary with many sides, it's shape completely of your choosing. An example of a polygon boundary would be a Catholic Parish Boundary, which is typically defined using roads, geographic features and partial city boundaries.
For an illustration of each of these ministry area types
and for further explanation, please click here to go to the
next page.
 
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