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With US Census data at the foundation, each layer of Percept's
demographic methodology builds upon the previous, resulting in a relevant array of
information, presented in a format designed to give church leaders the power of knowing
their ministry area. |
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Each layer of information, common to all Percept demographic products, is
discussed below. If you'd like to know more about any one of them, please read on. . . |
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The US Census |
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The foundation of all demographic information
about people is the national Census. The decennial Census was established in 1790 to
provide population counts for apportioning seats in the U.S. House of Representatives. In
addition to determining each state’s congressional representation, the Census is used
to redefine the boundaries by state for congressional districts. The Census also provides
the basis for funding and execution of federal programs, such as unemployment insurance,
low income housing, energy and child assistance. Many businesses, state and local
governments, universities as well as churches and human service organizations, depend on
the Census to provide a solid and reliable foundation for understanding people and
communities in the United States. More. . . |
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Current Estimates and Five-Year Projections |
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Current-year forecasts and five-year projections
provided by PERCEPT are developed by Claritas using current and
historical data, as well as economic modeling and data pooling statistical techniques.
This process enhances demographic analysis in two important ways. First, it utilizes all
current data and information to accurately estimate the current location of the
population, households and income. Second, it defines the relationships between each
demographic variable and the appropriate economic, cyclical, and migratory factors that
cause their movements over time. More. . . |
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Segmentation Systems and US Lifestyles |
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There are many tools and techniques available today to assist in
performing demographic analysis. Some are very simple while others
are much more sophisticated. It is important that the correct tool
be used for the type of analysis and results you are seeking to
accomplish. If you are simply analyzing one variable at a time such
as population counts in your area, it is probably not necessary to
invest a great deal of time and money in learning and using
complicated analysis tools such as statistical computer software.
You can answer many questions you might have by simply adding or
subtracting two numbers. For example, to determine if the population
has grown during some period of time, you can subtract by hand the
current population estimate from an earlier figure and arrive at a
quick and accurate answer. More. . . |
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The Ethos Survey Series |
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The Ethos Survey Series is a national research project undertaken by PERCEPT to
collect and distribute information about the beliefs, attitudes, concerns and religious
behavior of the American people. The primary purpose of the project is to provide church
leaders with useable, cost-effective tools to help them better understand and respond to
people they seek to reach. More. . . |
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Smart Variables |
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In order to contribute to a meaningful ministry
planning process that doesn’t bog down in the myriad data available, Percept has
developed Smart Variables. Smart Variables combine individual data variables into a select
set of themes relevant to understanding and telling the story of a particular mission
context. More. . . |
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Percept has invested much in the design and layout of
our information products to make them easy to use and present. See why our various
demographic reports are called "SmartReports". |
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