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The base question asked respondents to rate contact methods.
The eight options ranged from local radio to door to door. PERCEPT created three cluster
groupings from least personal to very personal in nature. |
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Indirect Methods: includes local radio
announcements or advertising, ads in local newspapers and local cable channels. |
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Direct Methods: includes sending information by mail, calling
and offering to send information, and calling and discussing on the phone. |
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Face-to-face Methods: includes calling and offering to visit and
going door-to-door. |
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