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Demographic information is the foundation of all
statistical information about people and it is linked to a geographical boundary or
boundaries. The most basic piece of demographic information about an area is the
population—i.e. how many people there are. There are hundreds of different kinds of
information which are collected and maintained about persons in the United States
including such things as age, income, marital status, occupations, number and age of
children, etc. In addition, this information is collected and distributed for many
different types and sizes of geography. By definition, demographics provide only external
information about people. To gain critical insight about what people think, believe or
worry about, additional information is required. |
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