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Demographics
Demographic information is the foundation of all statistical information about people and it is linked to a geographical boundary or boundaries. The most basic piece of demographic information about an area is the population—i.e. how many people there are. There are hundreds of different kinds of information which are collected and maintained about persons in the United States including such things as age, income, marital status, occupations, number and age of children, etc. In addition, this information is collected and distributed for many different types and sizes of geography. By definition, demographics provide only external information about people. To gain critical insight about what people think, believe or worry about, additional information is required.