The Ethos report is designed to provide valuable information about the people in your community that goes beyond pure demographics. Included in this report are indicators of such things as likely faith involvement levels, religious affiliation preferences, leadership style preferences, primary concerns, key values and household contribution activity. This information comes from Percept's exclusive national Ethos Survey Series. The report for a particular study area is shaped by the type of people living there and how these type of persons typically respond to surveys about their concerns, preferences, beliefs and religious behavior. Although this information is not the equivalent of an extensive local survey, it does provide an easy and cost-effective means of getting beyond demographics and into people’s hearts and minds.