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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FingerPrint
A graphical page provided with several different PERCEPT products including the Ministry Area Profile, Market Area Profile and COMPASS. The purpose of FingerPrint graphs is to emphasize how a study area differs in a unique way from the "average" community in the United States. All FingerPrint graphs begin with a horizontal line that represents the U.S. Average for a particular variable such as African-American population. If the study area in question has a higher figure for that variable, then the bar extends up from the horizontal line. If the study area is lower than the national average, the bar extends downward from the horizontal line. With a quick glance at a FingerPrint page, you can quickly identify those characteristics of a study area that are "unusual" and help to capture the essence of the people in that study area.
Most of the national averages which are used as benchmarks in FingerPrint pages can be found in the other reports accompanying the FingerPrint. These are repeated below for reference.
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%
Primary U.S. Lifestyles
(2001 Households)

Affluent Families

12.8%
Middle American Families 33.2%
Young and Coming 14.6%
Rural Families 13.6%
Senior Life 7.0%
Ethnic & Urban Diversity 18.6%