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US Lifestyles Segments
 
 
 
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US Lifestyles
The US Lifestyles system is a geo-demographic segmentation system that classifies every household in the United States into one of 50 different segments. Each segment consists of households that tend to be at similar points in their life cycle and share common interests, needs for services, and financial behavior. The system is created and maintained by Claritas and is referred to as MicroVision. MicroVision is based on the 160 million up-to-date individual consumer records in the Equifax Consumer Marketing Database (ECMD), as well as the nation’s most current census data. The basic building block of the system is ZIP+4 geography which allows targeting as few as 10 households compared to the 200 to 300 households of traditional segmentation systems. In addition, it is currently the only system that not only annually updates population and household counts, but also annually updates the classification of its 22 million ZIP+4s. This provides the system with the unique ability to monitor and adjust to the ever-changing United States  population.
PERCEPT has licensed the MicroVision system and has undergone an extensive process of renaming the system and all of the segments to be more descriptive and useful to church leaders and human services agencies.
More on US Lifestyles and segmentation