Click here to return to the Home Page Click here to send an email message to Percept customer support
Home | Company | Products | Support |  
 
 
Google  
 
   
Support
Contact
Data Sources
Glossary
Document Index
US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

Five Demographic Facts to Engage
Need help learning how to gain insight from your demographics?
1   Projected 5-Year Population Change
QUESTIONS TO CONSIDER

Is your area population projected
to grow or decline?

As you reflect upon the population projection
figure what occurs to you?

As your population has changed has your
congregation size kept pace with the change?

When you consider the 5-year projection are
there any threats to the life and vitality of your congregation?

Are there any opportunities?
2   Average Age
QUESTIONS TO CONSIDER

How does the average age of your area
compare to the U.S.?

If it is different, to what do you
attribute the difference?

How does the average age in your community
compare to that of your congregation?

What are some possible implications of this comparison for your current ministry focus and future direction?
3   Average Household Income
QUESTIONS TO CONSIDER

How does the average household income
in your area compare to the U.S.?

If it is different, to what do you
attribute the difference?

How does the average household income in your community compare to that of your congregation?

What are some possible implications of this comparison for your current ministry focus and future direction?
4   Non-Anglo Population
QUESTIONS TO CONSIDER

How does the non-Anglo population
in your area compare to the U.S.?

If it is different, to what do you
attribute the difference?

How does the non-Anglo percentage in your community compare to that of your congregation?

What is the racial/ethnic composition of your congregation? Is it similar or different from your community?

If it is different, what are the potential implications for your congregation’s ministry focus?

What racial/ethnic groups are represented
in your community?

What are some possible implications of this comparison for your current ministry focus and future direction?

What ministry opportunities does this suggest?

5   Education Level
QUESTIONS TO CONSIDER

What percentage of the population in your area has graduated from college?

How does this compare to the national average?

If it is different, to what would you attribute
the difference?

What is the education level of your congregation?

As you consider the difference, are there any threats to the life and vitality of your congregation?

Are there any opportunities?

Use these question sets for 5 key themes as an example of
how to reflect upon your information.