U.S. Lifestyles Segment Group Menu

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US Lifestyles Segment Description Index

Information about and references to US Lifestyles Segments and US Lifestyles Groups are found throughout Percept products. Here is a list of Segment Descriptions, indexed by Group name and number. A US Lifestyles Group is created by clustering similar US Lifestyles Segments. The group designated Primary on your report represents the greatest number of households within your area.

Click on a segment name below to see its description

1	Affluent Families	3	Young and Coming	5	Senior Life
1	Traditional Aflluent Families	8	Rising Potential Professionals	7	Prosperous and Mature
2	Professional Affluent Families	12	Educated New Starters	20	Cautious and Mature
3	Mid-Life Prosperity	13	Affluent Educated Urbanites	21	Mature and Stable
4	Educated Mid-Life Families	15	Reliable Young Starters	22	Mature and Established
5	Prosperous Diversity	19	Educated and Promising	30	Urban Senior Life
6	Prosperous New Country Families	34	College and Career Starters	31	Mature Country Families
14	Secure Mid-Life Families	37	Rising Multi-Ethnic Urbanites	6	Ethnic and Urban Diversity
2	Middle American Families	39	New Beginning Urbanites	24	Metro Multi-Ethnic Diversity
9	Educated Working Families	47	University Life	32	Working Urban Life
10	Suburban Mid-Life Families	4	Rural Families	36	Working Diverse Urbanites
11	Young Suburban Families	26	Working Suburban Families	40	Surviving Urban Diversity
16	Established Country Families	27	Country Family Diversity	41	Struggling Hispanic Households
17	Large Young Families	29	Working Country Families	42	Laboring Rural Diversity
18	Working Urban Families	33	Laboring Rural Families	43	Laboring Urban Diversity
23	Established Empty- Nesters	35	Laboring Country Families	44	Laboring Urban Life
25	Working Country Consumers	38	Rural Working Families	45	Struggling Urban Diversity
28	Building Country Families			46	Struggling Black Households
				48	Struggling Urban Life

NOTE If you need more detail than what is included in these descriptions you may download the entire MicroVision 50 Marketing Guide (5.7MB PDF) from Claritas. When looking up descriptions in the MicroVision Guide, use the segment numbers as your reference for individual segment descriptions. Percept has changed some segment names for US Lifestyles, however, descriptions will be true to the segment number. The 11 MicroVision Groups have no correlation to Percept's 6 US Lifestyles Groups. USE THE 50 SEGMENT DESCRIPTIONS ONLY. Also, keep in mind that Percept's Ethos faith data is a value-added feature exclusive to Percept and will not be included in the MicroVision Guide descriptions.

US Lifestyles Group Descriptions

1 Affluent Families (includes segments 1, 2, 3, 4, 5, 6 and 14)
These segments are generally above average in income and education.

2 Middle American Families (includes segments 9, 10, 11, 16, 17, 18, 23, 25 and 28)
These segments represent classic middle-America.

3 Young And Coming (includes segments 8, 12, 13, 15, 19, 34, 37, 39 and 47)
These segments are mostly (though not exclusively) comprised of young singles and
couples in the beginnings of their career life.

4 Rural Families (includes segments 26, 27, 29, 33, 35 and 38)
These segments are comprised of mostly families in rural America working
primarily in blue-collar occupations.

5 Senior Life (includes segments 7, 20, 21, 22, 30 and 31)
These segments consist mostly of senior and mature adults in or near retirement.

6 Ethnic And Urban Diversity (includes segments 24, 32, 36, 40, 41, 42, 43, 44, 45, 46 and 48)
These segments are found mostly (though not exclusively) in urban centers
and reflect high racial/ethnic diversity.