Click here to return to the Home Page Click here to send an email message to Percept customer support
Home | Company | Products | Support |  
 
 
Google  
 
   
Support
Contact
Data Sources
Glossary
Document Index
US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 1: AFFLUENT FAMILIES
1 Traditional Affluent Families
This group represents the wealthiest households in America, with a median household income over three times the national average. The group naturally ranks very high, if not highest, in home ownership, property value, white collar employment, undergraduate and graduate education levels, and number of adults age 40 to 64.
Faith involvement is about the same as the national average, though belief in God and belief that God is actively involved in the world both fall substantially below the national average. Religious affiliations highest above the national average are Judaism (ranks number 3 of all the segments), Orthodox, Presbyterian/Reformed (ranks number one), Episcopal (ranks number 2) Unitarian/Universalist and Congregational.
The primary concerns of this group are Social Injustice, Aging Parent Care, Time for Recreation/Leisure, Finding Life Direction, Retirement Opportunities and Long-Term Financial Security. These individuals are much more likely than the average to believe that the United States should open its doors to all peoples, and significantly less likely to consider the changing racial/ethnic face of America a threat to our national heritage. They also prefer to rely more on themselves and somewhat less on a leader compared with the national average.
They rank number one in contributions to religious organizations, number one in contributions to colleges and universities, and number two in contributions to charities.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Cultural Programs, Active Retirement Programs, Adult Theological Discussion Groups, Intellectual Worship, and Emphasis on Global Mission.