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This group represents the
wealthiest households in America, with a median household income over three times the national average. The group
naturally ranks very high, if not highest, in home ownership, property value, white collar
employment, undergraduate and graduate education levels, and number of adults age 40 to
64. |
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Faith involvement is about the same as the national
average, though belief in God and belief that God is actively involved in the world both
fall substantially below the national average. Religious affiliations highest above the
national average are Judaism (ranks number 3 of all the segments), Orthodox,
Presbyterian/Reformed (ranks number one), Episcopal (ranks number 2)
Unitarian/Universalist and Congregational. |
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The primary concerns of this group are Social Injustice,
Aging Parent Care, Time for Recreation/Leisure, Finding Life Direction, Retirement
Opportunities and Long-Term Financial Security. These individuals are much more likely
than the average to believe that the United States should open its doors to all peoples,
and significantly less likely to consider the changing racial/ethnic face of America a
threat to our national heritage. They also prefer to rely more on themselves and somewhat
less on a leader compared with the national average. |
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They rank number one in contributions to religious
organizations, number one in contributions to colleges and universities, and number two in
contributions to charities. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Cultural Programs, Active
Retirement Programs, Adult Theological Discussion Groups, Intellectual Worship, and
Emphasis on Global Mission. |
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