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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 2: MIDDLE AMERICAN FAMILIES
10 Suburban Mid-Life Families
This group, among the highest in median income, is represented by above average numbers of adults age 35 to 69. The group ranks high in the number of households which receive retirement income, and is above average in every white collar occupation category. Almost all members of this segment own their own home.
Faith involvement is at or somewhat below the national average in every category. Religious affiliations highest above the national average are Congregational, Catholic, Presbyterian/Reformed, Orthodox, New Age and Unitarian/Universalist.
The primary concerns of this group are Childcare, Time for Recreation/Leisure, Retirement Opportunities, Parenting Skills and Long-Term Financial Security.
The segment ranks above average in contributions to religious organizations, charities and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs, Marriage Enrichment Opportunities, Parent Training Programs and Participatory Music.