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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
12 Educated New Starters
Almost entirely urban, this segment ranks among the lowest for children age 0 to 17, only slightly above average in median household income and has twice the average number of adults with graduate degrees. The proportion of renter to owner is almost the reverse of the national average, with well over half of housing renter occupied. Music listening habits tend toward classic and adult-oriented rock.
Faith involvement is dramatically lower than the national average in every area, as is belief in God. Higher than average are beliefs that a healthy environment has become a national crisis and that the country must open its doors to immigration.
Religious affiliations highest above the national average are Judaism, Eastern Religions, New Age, Unitarian/Universalist or Presbyterian/Reformed.
The primary concerns of this group are Companionship, Satisfying Job/Career, Finding Life Direction, Social Injustice and Racial/Ethnic Prejudice.
This segment offers strong financial support for charities and educational institutions, but significantly less than average for religious organizations.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Cultural Programs, Adult Theological Discussion Groups, Sports/Camping, Marriage Enrichment Opportunities and Daycare Services.