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Almost entirely urban, this segment
ranks among the lowest for children age 0 to 17, only slightly above average in median household
income and has twice the average number of adults with graduate degrees. The proportion of
renter to owner is almost the reverse of the national average, with well over half of
housing renter occupied. Music listening habits tend toward classic and adult-oriented
rock. |
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Faith involvement is dramatically lower than the national
average in every area, as is belief in God. Higher than average are beliefs that a healthy
environment has become a national crisis and that the country must open its doors to
immigration. |
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Religious affiliations highest above the national average
are Judaism, Eastern Religions, New Age, Unitarian/Universalist or Presbyterian/Reformed. |
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The primary concerns of this group are Companionship,
Satisfying Job/Career, Finding Life Direction, Social Injustice and Racial/Ethnic
Prejudice. |
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This segment offers strong financial support for charities
and educational institutions, but significantly less than average for religious
organizations. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Cultural Programs, Adult
Theological Discussion Groups, Sports/Camping, Marriage Enrichment Opportunities and
Daycare Services. |
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