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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
13 Affluent Educated Urbanites
This segment is entirely urban and enjoys a per capital income nearly three times the national average. This segment ranks first in the number of professional specialists such as doctors and lawyers, first in the number of housing units built prior to 1940, and first in the number of households with no vehicles. They are likely to enjoy movies, musicals, dance and museums.
Faith involvement, belief in God, and contributions to religious organizations are among the lowest in the nation. These individuals are well below average in believing it is important to preserve the traditional American family. Virtually all believe that a healthy environment has become a national crisis, and a majority believe that the government should be the primary provider of human welfare services. Significantly more than average believe the U.S. should open its doors to immigration, and few feel the changing racial/ethnic face of America is a threat. Deviating from the norm, fewer people in this segment believe the role of churches is to help form and support moral values.
Religious affiliations highest above the national average are Judaism (more than eight times the national average, ranks number one of all the segments), and to a lesser degree Orthodox, Episcopal and Unitarian/Universalist.
The primary concerns of this group are Companionship, Finding Life Direction, Racial/Ethnic Prejudice, Satisfying Job/Career, Affordable Housing and Social Injustice. Twice the national average indicate they would rather have a strong leader direct them in decision-making.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Cultural Programs, Twelve-Step Programs, Spiritual Retreats, Daycare Services, Adult Theological Discussion Groups, Intellectual Worship, Music Performed by Others, and Traditional/Formal Worship.