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This mainly rural segment has fewer
young adults and seniors than most, with an above average number of married individuals. Virtually all households
have vehicles, most have two or more, and the segment ranks at the very top in households
having three or more vehicles. Median household income is somewhat above average, while
education beyond high school is below average. Blue collar occupations account for half of
all workers, with the segment ranking first in the number of precision production and
crafts personnel. Not surprisingly, given their rural homes, they rank first in ownership
of riding lawn mowers, chain saws and trucks. |
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Faith involvement tracks very close to the national average
in all categories. Religious affiliations highest above average are Adventist,
Congregational, Methodist, Lutheran and Presbyterian/Reformed. |
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Primary concerns are Childcare, Parenting Skills, Finding
Spiritual Teaching, Adequate Food, Problems in Schools and Time for Recreation/Leisure. |
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This segment contributes more to religious organizations
and less to charities and educational institutions than the national average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Divorce Recovery
Programs, Marriage Enrichment Opportunities, Youth Social Programs Family Activities and
Bible Study and Prayer Groups. |
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