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This affluent, city-dwelling group ranks first in the number of adults age 35 to 44 and second in the number of
children age 10 to 17. It also ranks number one in the number of married individuals, the
number of workers in sales occupations, and the ownership of multiple vehicles. |
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Faith involvement does not differ significantly from the
national average, though belief that God is actively involved in the world including
nations and their governments is substantially less. Going against the trend, beliefs that
our environment has become a national crisis and that our changing racial/ethnic makeup
constitutes a threat are both below the national average. |
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Religious affiliations highest above the national average
are Orthodox, Judaism, Adventist, Unitarian/Universalist, Catholic (ranks number 2 of all
the segments) and Presbyterian/Reformed. |
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The primary concerns of this group are Parenting Skills,
Retirement Opportunities, Time for Recreation/Leisure, Fulfilling Marriage, Satisfying
Job/Career and Problems in Schools. |
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This segment tends to prefer a strong leader. They rank
number one in contributions to charities, and number two in contributions to religious
organizations. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Parent Training Programs,
Youth Social Programs, Intellectual Worship, and Traditional/Formal Worship. |
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