Click here to return to the Home Page Click here to send an email message to Percept customer support
Home | Company | Products | Support |  
 
 
Google  
 
   
Support
Contact
Data Sources
Glossary
Document Index
US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 1: AFFLUENT FAMILIES
2 Professional Affluent Families
This affluent, city-dwelling group ranks first in the number of adults age 35 to 44 and second in the number of children age 10 to 17. It also ranks number one in the number of married individuals, the number of workers in sales occupations, and the ownership of multiple vehicles.
Faith involvement does not differ significantly from the national average, though belief that God is actively involved in the world including nations and their governments is substantially less. Going against the trend, beliefs that our environment has become a national crisis and that our changing racial/ethnic makeup constitutes a threat are both below the national average.
Religious affiliations highest above the national average are Orthodox, Judaism, Adventist, Unitarian/Universalist, Catholic (ranks number 2 of all the segments) and Presbyterian/Reformed.
The primary concerns of this group are Parenting Skills, Retirement Opportunities, Time for Recreation/Leisure, Fulfilling Marriage, Satisfying Job/Career and Problems in Schools.
This segment tends to prefer a strong leader. They rank number one in contributions to charities, and number two in contributions to religious organizations.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Parent Training Programs, Youth Social Programs, Intellectual Worship, and Traditional/Formal Worship.