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This segment is well above average
for population
over age 55. Households receiving retirement income is well
above the national average and median household income is very near the national average.
Most housing structures are single family units, and almost half of all housing is more
than 35 years old. Television viewing habits are especially strong for Sunday Mid-Day
programs and all News Specials, although they are the number one segment in indicating
their primary media preference as local newspapers. |
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Strong faith involvement is above the national average,
though less than average have become more involved with their faith in the past ten years.
Far more of this segment than average feel that the changing racial/ethnic face of America
is a threat to our national heritage. |
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Religious affiliations highest above the national average
are New Age, Presbyterian/Reformed, Methodist and Jehovah’s Witness. This segment
ranks near the bottom of all segments for having changed religious affiliations in the
last ten years. |
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The primary concerns of this group are Better Health Care,
Finding a Good Church, Personal Health, Health Insurance, Neighborhood Crime and Safety
and Neighborhood Gangs. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Active Retirement
Programs, Care for the Terminally Ill, Bible Study and Prayer Groups, Adult Theological
Discussion Groups and Spiritual Retreats. |
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