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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 5: SENIOR LIFE
20 Cautious and Mature
This segment is well above average for population
over age 55
. Households receiving retirement income is well above the national average and median household income is very near the national average. Most housing structures are single family units, and almost half of all housing is more than 35 years old. Television viewing habits are especially strong for Sunday Mid-Day programs and all News Specials, although they are the number one segment in indicating their primary media preference as local newspapers.
Strong faith involvement is above the national average, though less than average have become more involved with their faith in the past ten years. Far more of this segment than average feel that the changing racial/ethnic face of America is a threat to our national heritage.
Religious affiliations highest above the national average are New Age, Presbyterian/Reformed, Methodist and Jehovah’s Witness. This segment ranks near the bottom of all segments for having changed religious affiliations in the last ten years.
The primary concerns of this group are Better Health Care, Finding a Good Church, Personal Health, Health Insurance, Neighborhood Crime and Safety and Neighborhood Gangs.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Active Retirement Programs, Care for the Terminally Ill, Bible Study and Prayer Groups, Adult Theological Discussion Groups and Spiritual Retreats.