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This segment is mainly urban, but
with a significant rural component. Almost a third of individuals in this segment are age 55 or over, and about the
same percentage of households are single individuals. An overwhelming majority of the
adult females in this segment live without children. Education, income and home ownership
are all very close to the national average. |
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Strong faith involvement is well above the national
average. Although fewer than average indicate that they have become more involved
with faith in the past ten years, it’s also true that fewer than average have become less
involved. |
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Religious affiliations highest above average are Orthodox
(ranks number two of all the segments), New Age, Judaism, Congregational,
Unitarian/Universalist and Jehovah’s Witness. |
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Primary concerns are Better Health Care (ranks number two
of all the segments), Adequate Food, Health Insurance, Finding Spiritual Teaching and
Neighborhood Crime and Safety. When it comes to preferred leadership style, individuals in
this segment would definitely rather be left on their own without interference from a
leader. And donations to religious organizations, charities and educational institutions
are all below the national average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Active Retirement
Programs (ranks number two of all segments), Spiritual Retreats, Bible Study and Prayer
Groups, Adult Theological Discussion Groups, Care for the Terminally Ill and Cultural
Programs. |
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