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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 5: SENIOR LIFE
21 Mature and Stable
This segment is mainly urban, but with a significant rural component. Almost a third of individuals in this segment are age 55 or over, and about the same percentage of households are single individuals. An overwhelming majority of the adult females in this segment live without children. Education, income and home ownership are all very close to the national average.
Strong faith involvement is well above the national average. Although fewer than average indicate that they have become more involved with faith in the past ten years, it’s also true that fewer than average have become less involved.
Religious affiliations highest above average are Orthodox (ranks number two of all the segments), New Age, Judaism, Congregational, Unitarian/Universalist and Jehovah’s Witness.
Primary concerns are Better Health Care (ranks number two of all the segments), Adequate Food, Health Insurance, Finding Spiritual Teaching and Neighborhood Crime and Safety. When it comes to preferred leadership style, individuals in this segment would definitely rather be left on their own without interference from a leader. And donations to religious organizations, charities and educational institutions are all below the national average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Active Retirement Programs (ranks number two of all segments), Spiritual Retreats, Bible Study and Prayer Groups, Adult Theological Discussion Groups, Care for the Terminally Ill and Cultural Programs.