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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 2: MIDDLE AMERICAN FAMILIES
23 Established Empty-Nesters
With high numbers of people age 60 and older, this segment ranks high in households receiving retirement income and in employment in sales, technical support and administrative support categories. Median household income is only slightly below the national average, though more than half of adults have no education beyond a high school diploma. Most households are owner occupied, and an unusually high number of housing units were built in the 1940s and 1950s.
Faith involvement is about the same as the national average in all areas. Religious affiliation highest above average are New Age, Orthodox, Lutheran, Catholic, Pentecostal and Unitarian/Universalist.
The primary concerns of this group are Adequate Food, Personal Health, Health Insurance, Companionship, Retirement Opportunities and Better Health Care. Contributions range from above average for religious organizations to below average for educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to choose Spiritual Retreats, Food Resources, Care for the Terminally Ill, Active Retirement Programs and Emotional Worship.