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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 6: ETHNIC AND URBAN DIVERSITY
24 Metro Multi-Ethnic Diversity
Although a younger segment than most, this segment contains a substantial number of individuals in their 40s and 50s. The number of single-parent families and households with five or more persons ranks high, and overall household size is somewhat above average as well. Median household income is only slightly under the national average, though education levels are uniformly low. This is the number one segment for protective service occupations. The use of public transportation is double the national average and car pooling is the primary transportation for a significant number of workers.
Faith involvement is far above average in this segment. Religious affiliations highest above average are Jehovah’s Witness (ranks number 1 of all the segments), Adventist, Holiness, Baptist, Episcopal and Methodist.
The primary concerns of this group are Racial/Ethnic Prejudice (ranks number 1 of all the segments), Social Injustice, Neighborhood Crime and Safety, Finding Spiritual Teaching Alcohol/Drug Abuse and Neighborhood Gangs.
The segment ranks significantly above average in contributions to religious organizations, educational institutions and charities. Rather than have a strong leader, they prefer to be left on their own without interference.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Bible Study and Prayer Groups, Twelve-Step Programs, Youth Social Programs, Personal or Family Counseling and Church-Sponsored Day School.