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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
26 Working Suburban Families
This older segment has above average concentrations of children age 0 to 17 as well as adults over the age of 55. Median household income is significantly below the national average, with almost half of all households earning less than $25,000. Education is also below average, with employment evenly split between white and blue collar occupations. This segment ranks first in subscribing to multiple pay cable TV channels.
Strong faith involvement is well above the national average. Although far fewer than average indicate that they have become more involved with faith in the past ten years, it’s also true that significantly fewer than average have become less involved.
Religious affiliations highest above average are Pentecostal (ranks number 1 of all the segments), Lutheran (ranks number two), Methodist (ranks number two), Presbyterian/Reformed and Baptist.
Primary concerns are Abusive Relationships (ranks number 1 of all segments), Divorce, Social Injustice, Teen/Child Problems, Affordable Housing and Aging Parent Care. Individuals in this segment prefer a strong leader more than the national average. Donations to religious organizations, charities and educational institutions are all below the national average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Sports/Camping (ranks number 1), Church-Sponsored Day School, Active Retirement Programs, Youth Social Programs, Personal or Family Counseling and Daycare Services. This groups ranks last of all the segments in preferring Adult Theological Discussion Groups.