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This older segment has above
average concentrations of children age 0 to 17 as well as adults over the age of 55. Median household income is significantly below the national average, with
almost half of all households earning less than $25,000. Education is also below average,
with employment evenly split between white and blue collar occupations. This segment ranks
first in subscribing to multiple pay cable TV channels. |
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Strong faith involvement is well above the national
average. Although far fewer than average indicate that they have become more
involved with faith in the past ten years, its also true that significantly fewer
than average have become less involved. |
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Religious affiliations highest above average are
Pentecostal (ranks number 1 of all the segments), Lutheran (ranks number two), Methodist
(ranks number two), Presbyterian/Reformed and Baptist. |
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Primary concerns are Abusive Relationships (ranks number 1
of all segments), Divorce, Social Injustice, Teen/Child Problems, Affordable Housing and
Aging Parent Care. Individuals in this segment prefer a strong leader more than the
national average. Donations to religious organizations, charities and educational
institutions are all below the national average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Sports/Camping (ranks
number 1), Church-Sponsored Day School, Active Retirement Programs, Youth Social Programs,
Personal or Family Counseling and Daycare Services. This groups ranks last of all the
segments in preferring Adult Theological Discussion Groups. |
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