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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
29 Working Country Families
With a good balance between urban and rural populations, the distribution of individuals across age ranges in this segment mirrors the national pattern. Median household income and education levels, however, are well below the national average. One in five of these households has earnings below the poverty level.
Strong faith involvement and belief in God are well above average in this segment, as is the belief that the changing racial/ethnic face of America is a threat to our national heritage.
Religious affiliations highest above average are Holiness (ranks number two of all the segments), Pentecostal (ranks number three), Non-Denominational and Baptist. This segment is number one for expressing no preference, but an interest in developing one.
The primary concerns of this group are Childcare (ranks number one), Finding Spiritual Teaching (ranks number two), Abusive Relationships, Finding a Good Church, Affordable Housing and Parenting Skills. The segment ranks significantly below average in contributions to religious organizations, educational institutions and charities. It ranks first in preferring to decide things together with a leader.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Marriage Enrichment Opportunities (ranks number two of all segments), Parent Training Programs, Care for the Terminally Ill and Daycare Services.