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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 5: SENIOR LIFE
30 Urban Senior Life
Primarily urban, this segment is number one in persons over 55 years of age. This segment ranks first in the percentage of households receiving some form of retirement income, nearly one-third of all families contain no workers, and twenty percent of all individuals are veterans of service in the armed forces. More than half of these households have funds in certificates of deposit.
Faith involvement is near the national average in all categories. Significantly more than average believe that churches and religious organizations should provide more human services, while less believe the changing racial/ethnic face of America is a threat to our national heritage.
Religious affiliations highest above the national average are Judaism, Episcopal, Congregational, Lutheran, New Age and Holiness.
The primary concerns of this group are Better Health Care (ranks number three of all segments), Racial/Ethnic Prejudice, Health Insurance, Personal Health, Neighborhood Crime and Safety and Neighborhood Gangs.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Active Retirement Programs (ranks number one of all segments), Care for the Terminally Ill, Divorce Recovery Programs, Daycare Services and Adult Theological Discussion Groups.