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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
33 Laboring Rural Families
An overwhelming majority of the adults in this highly rural segment are married, with three of four households made up of families. Almost half of the adult females have not entered the labor force, and median household income is considerably below the national average. Most housing is owner occupied, though median property value is below the national average. Almost a third of housing units were built prior to 1940 and rents are among the lowest in the country. These households rank first in ownership of a coal or wood stove, traveling 11 or more miles for grocery shopping and listening to country music radio.
Strong faith involvement and belief in God are above the national average. Religious affiliations highest above the national average are Mormon, Congregational, Methodist (ranks number one of all the segments), Lutheran, Pentecostal and Baptist.
The primary concerns of this group are Finding a Good Church (ranks number four of all segments), Health Insurance (ranks number two), Problems in Schools, Social Injustice, Retirement Opportunities and Alcohol/Drug Abuse. Contributions to religious organizations are slightly above average, while contributions to charities and educational institutions are far below average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to choose Church-Sponsored Day School, Bible Study and Prayer Groups, Active Retirement Programs, Personal or Family Counseling, Emphasis on Global Mission and Participatory Music.