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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
34 College and Career Starters
Heavily urban, almost half of all the individuals in this segment are between the ages of 18 and 24. It is the lowest ranking segment for median age and is near last in its number of married and divorced individuals and family households. Almost a third of the population resides in group quarters such as dormitories and barracks. College enrollment is high and almost half of adults already have some type of college degree. The segment ranks first in such categories as jogging, viewing NICKELODEON and MTV.
Faith involvement tends to be lukewarm, with well above average numbers expressing that they are only somewhat involved. A well below average number consider the changing racial/ethnic face of America a threat to our national heritage.
Religious affiliations highest above average are Mormon (ranks number three), Orthodox, Episcopal, Eastern Religions and Presbyterian/Reformed (ranks number three).
The primary concerns of this group are Educational Objectives (ranks number two), Finding Life Direction (ranks number two), Abusive Relationships, Social Injustice, Fulfilling Marriage and Racial/Ethic Prejudice. The segment ranks below average in contributions to religious organizations, above average in contributions to educational institutions and charities.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs, Daycare Services (ranks number two), Cultural Programs, Somber/Serious Architecture and Focus on Personal Spiritual Development.