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Heavily urban, almost half of all
the individuals in this segment are between the ages of 18 and 24. It is the lowest ranking segment for median age and is near last in its number
of married and divorced individuals and family households. Almost a third of the
population resides in group quarters such as dormitories and barracks. College enrollment
is high and almost half of adults already have some type of college degree. The segment
ranks first in such categories as jogging, viewing NICKELODEON and MTV. |
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Faith involvement tends to be lukewarm, with well above
average numbers expressing that they are only somewhat involved. A well below
average number consider the changing racial/ethnic face of America a threat to our
national heritage. |
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Religious affiliations highest above average are Mormon
(ranks number three), Orthodox, Episcopal, Eastern Religions and Presbyterian/Reformed
(ranks number three). |
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The primary concerns of this group are Educational
Objectives (ranks number two), Finding Life Direction (ranks number two), Abusive
Relationships, Social Injustice, Fulfilling Marriage and Racial/Ethic Prejudice. The
segment ranks below average in contributions to religious organizations, above average in
contributions to educational institutions and charities. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Divorce Recovery
Programs, Daycare Services (ranks number two), Cultural Programs, Somber/Serious
Architecture and Focus on Personal Spiritual Development. |
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