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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 6: ETHNIC AND URBAN DIVERSITY
36 Working Diverse Urbanites
This urban segment is typical of the nation in terms of overall age and distribution of age ranges. Single parent families account for one in four households. These households are the highest users of public transportation and rank second in the number of households with no vehicles. The segment also has the highest percentage of housing which is renter occupied. Median property value is far higher than the national average, with most housing dating from before 1960.
Other number one rankings of this segment include listening to all-news radio, union membership and considering magazines to be their primary media source.
Faith involvement and belief in God are lower than average. Donations to religious organizations are below average, while contributions to charities and educational institutions are well above average.
Religious affiliations above the national average are Judaism (ranks number two of all segments), New Age, Adventist, Jehovah’s Witness, Orthodox and Catholic (ranks number four).
Primary concerns are Racial/Ethnic Prejudice (ranks number two of all segments), Affordable Housing, Social Injustice, Neighborhood Crime and Safety (ranks number one), Finding Life Direction and Educational Objectives
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Daycare Services (ranks number one), Twelve-Step Programs, Sports/Camping, Cultural Programs and Contemporary Music.