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This urban segment is typical of
the nation in terms of overall age and distribution of age ranges. Single parent families account for one in four households. These households are
the highest users of public transportation and rank second in the number of households
with no vehicles. The segment also has the highest percentage of housing which is renter
occupied. Median property value is far higher than the national average, with most housing
dating from before 1960. |
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Other number one rankings of this segment include listening
to all-news radio, union membership and considering magazines to be their primary media
source. |
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Faith involvement and belief in God are lower than average.
Donations to religious organizations are below average, while contributions to charities
and educational institutions are well above average. |
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Religious affiliations above the national average are
Judaism (ranks number two of all segments), New Age, Adventist, Jehovah’s Witness,
Orthodox and Catholic (ranks number four). |
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Primary concerns are Racial/Ethnic Prejudice (ranks number
two of all segments), Affordable Housing, Social Injustice, Neighborhood Crime and Safety
(ranks number one), Finding Life Direction and Educational Objectives |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Daycare Services (ranks
number one), Twelve-Step Programs, Sports/Camping, Cultural Programs and Contemporary
Music. |
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