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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
38 Rural Working Families
This highly rural segment has an above average number of workers employed in farming, forestry and fishing occupations. Education and income are below the national average. Owner occupied housing is high, with mobile homes representing one in five housing units. Ownership of vehicles, especially pickup trucks, is high.
This segment is significantly more involved with their faith than most, and their belief in God is well above the national average. Religious affiliations highest above average are Holiness, Baptist, Methodist, Adventist, Lutheran and Pentecostal.
The primary concerns of this group are Divorce, Finding a Good Church, Finding Spiritual Teaching, Problems in Schools, Adequate Food and Health Insurance.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to choose Bible Study and Prayer Groups, Divorce Recovery Programs, Care for the Terminally Ill, Food Resources and Youth Social Programs. This segments ranks nearly last for Cultural Programs.