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This segment is above average in median age, household income,
college educations, married individuals and working female adults. Blue-collar employment
is only half the national average, most households own at least two vehicles, and median
property value is over three times the national average. |
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Slightly less than the national average say they are
strongly involved with their faith, while significantly less say they are only somewhat
involved with their faith and substantially more say that are not involved with
their faith. Belief in God and belief that God is actively involved in the world are also
below average. |
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Religious affiliations highest above average are Eastern
Religions, Unitarian/Universalist, Judaism, Presbyterian/Reformed (ranks number 4 of all
segments) and Congregational. This segment is the fourth highest in households expressing
no preference and no interest in developing one. |
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The primary concerns of this group are Fulfilling Marriage,
Aging Parent Care, Parenting Skills, Good Schools, Time for Recreation/Leisure, and
Problems in Schools. |
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The segment ranks significantly above average in
contributions to religious organizations, charities and educational institutions. They
tend to prefer a strong leader. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Marriage Enrichment
Opportunities, Cultural Programs, Sports/Camping, and Traditional/Formal Worship as well
as Intellectual Worship. |
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