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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 1: AFFLUENT FAMILIES
4 Educated Mid-Life Families
This segment is above average in median age, household income, college educations, married individuals and working female adults. Blue-collar employment is only half the national average, most households own at least two vehicles, and median property value is over three times the national average.
Slightly less than the national average say they are strongly involved with their faith, while significantly less say they are only somewhat involved with their faith and substantially more say that are not involved with their faith. Belief in God and belief that God is actively involved in the world are also below average.
Religious affiliations highest above average are Eastern Religions, Unitarian/Universalist, Judaism, Presbyterian/Reformed (ranks number 4 of all segments) and Congregational. This segment is the fourth highest in households expressing no preference and no interest in developing one.
The primary concerns of this group are Fulfilling Marriage, Aging Parent Care, Parenting Skills, Good Schools, Time for Recreation/Leisure, and Problems in Schools.
The segment ranks significantly above average in contributions to religious organizations, charities and educational institutions. They tend to prefer a strong leader.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Marriage Enrichment Opportunities, Cultural Programs, Sports/Camping, and Traditional/Formal Worship as well as Intellectual Worship.