Click here to return to the Home Page Click here to send an email message to Percept customer support
Home | Company | Products | Support |  
 
 
Google  
 
   
Support
Contact
Data Sources
Glossary
Document Index
US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 6: ETHNIC AND URBAN DIVERSITY
40 Surviving Urban Diversity
This segment has a fairly average age distribution with some concentrations in the number of young children and those in later life. One in four adults has been previously married, and household size is near average. Median household income is below the national average and there is an above average number of families without workers. Evenly split between renters and owners, this segment ranks high in the number of duplex units. This segment has above average proportions of African-Americans and Hispanics.
Faith involvement is slightly below the national average, while belief in God is somewhat above. This segment is also higher than average in the belief that God is actively involved in the world including nations and their governments.
Religious affiliations highest above average are Pentecostal, Jehovah’s Witness, Holiness, Mormon and Baptist.
The primary concerns of this group are Adequate Food, Abusive Relationships, Affordable Housing, Day-to-Day Financial Worries, Childcare and Neighborhood Gangs. Contributions to religious organizations, charities and educational institutions are far below average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Food Resources, Daycare Services and Somber/Serious Architecture.