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This segment is primarily non-urban
and is a near balance between white and black families. There is an above average number of children under
age 18, and below average numbers of young and middle-age adults. Median household income
is below the national average, as are property values. Almost a fourth of all housing
units are mobile homes, the highest number of any segment. More than half of the
households in this segment watch Saturday early-evening television. |
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Strong faith involvement and belief in God are well above
average, as is the number of individuals who have become more involved with their faith in
the past ten years. Significantly more than the average believe that the changing
racial/ethnic face of America is a threat to our national heritage. |
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Religious affiliations highest above average are Baptist
(ranks number one), Holiness, Adventist, Jehovah’s Witness and Methodist. |
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The primary concerns of this group are Finding a Good
Church (ranks number two of all segments), Finding Spiritual Teaching, Problems in
Schools, Abusive Relationships, Educational Objectives and Alcohol/Drug Abuse. |
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This segment is above average in contributions to religious
organizations and educational institutions, below average in contributions to charities. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Bible Study and Prayer
Groups (ranks number one), Church-Sponsored Day School, Adult Theological Discussion
Groups, Somber/Serious Architecture and Focus on Personal Spiritual Development. |
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