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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 6: ETHNIC AND URBAN DIVERSITY
43 Laboring Urban Diversity
This predominantly black and urban segment ranks low in married adults and high in divorcees and single mothers. Blue collar occupations are prevalent, particularly service and machine operating positions. Nearly one in five workers travels via carpool, and vehicle ownership is correspondingly well below average. Television viewing across the board is about average, but daytime TV is watched by more people in this segment than in any other.
Faith involvement, belief in God and belief that God is actively involved in the world are all higher than average. Belief that the changing racial/ethnic face of America is a threat to our national heritage also ranks very high. Beliefs that a healthy environment has become a national crisis and that the role of churches is to help form and support moral values rank number one among all segments.
Religious affiliations highest above average are Holiness, Presbyterian/Reformed (ranks number two of all segments), Jehovah’s Witness, Pentecostal, Baptist and Episcopal.
The primary concerns of this group are Neighborhood Gangs (ranks number one of all segments), Adequate Food (ranks number one), Better Health Care (ranks number one), Abusive Relationships, Racial/Ethnic Prejudice and Teen/Child Problems.
While this segment ranks below average in contributions to charities, it ranks well above average in contributions to religious organizations and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Spiritual Retreats, Active Retirement Programs, Bible Study and Prayer Groups, Cultural Programs, Somber/Serious Architecture and Traditional Music.