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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 6: ETHNIC AND URBAN DIVERSITY
44 Laboring Urban Life
This segment is above average in the number of young adults age 18 to 29 and in the number of individuals over the age of 70. The average household size is below average, with significant group housing and other non-family household populations. Housing is predominantly rental units, with more than a third of it occupied by single persons. Education and income are low, with one in five households earning beneath the poverty level. Almost half of adult females are not currently in the labor force. This segment accounts for the heaviest TV viewers, the heaviest smokers, and heavy spending on furniture, jewelry and diet control.
Degree of faith involvement is near average in most categories, although an extraordinarily high percentage (54%) indicate that they are not involved with their faith (ranks number two of all segments). In comparison with other segments, fewer of these individuals believe it is important to preserve the traditional American family structure, while a majority believe the government should be the primary provider of human welfare services.
Religious affiliations above the national average are Eastern Religions (ranks number two of all segments), Adventist, New Age, Holiness, Mormon and Non-Denominational (ranks number two).
The primary concerns of this group are Abusive Relationships (ranks number two), Adequate Food, Affordable Housing, Day-to-Day Financial Worries, Fulfilling Marriage (ranks number one) and Finding a Good Church.
The segment ranks near the bottom in contributions to religious organizations, charities and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs (ranks number one), Twelve-Step Programs, Sports/Camping, Spiritual Retreats, Food Resources, Contemporary Music (ranks number one) and Worship with an Intellectual Emphasis.