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This segment is above average in
the number of young adults age 18 to 29 and in the number of individuals over the age of
70. The average household size is below average, with
significant group housing and other non-family household populations. Housing is
predominantly rental units, with more than a third of it occupied by single persons.
Education and income are low, with one in five households earning beneath the poverty
level. Almost half of adult females are not currently in the labor force. This segment
accounts for the heaviest TV viewers, the heaviest smokers, and heavy spending on
furniture, jewelry and diet control. |
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Degree of faith involvement is near average in most
categories, although an extraordinarily high percentage (54%) indicate that they are not
involved with their faith (ranks number two of all segments). In comparison with other
segments, fewer of these individuals believe it is important to preserve the traditional
American family structure, while a majority believe the government should be the primary
provider of human welfare services. |
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Religious affiliations above the national average are
Eastern Religions (ranks number two of all segments), Adventist, New Age, Holiness, Mormon
and Non-Denominational (ranks number two). |
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The primary concerns of this group are Abusive
Relationships (ranks number two), Adequate Food, Affordable Housing, Day-to-Day Financial
Worries, Fulfilling Marriage (ranks number one) and Finding a Good Church. |
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The segment ranks near the bottom in contributions to
religious organizations, charities and educational institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Divorce Recovery Programs
(ranks number one), Twelve-Step Programs, Sports/Camping, Spiritual Retreats, Food
Resources, Contemporary Music (ranks number one) and Worship with an Intellectual
Emphasis. |
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