Click here to return to the Home Page Click here to send an email message to Percept customer support
Home | Company | Products | Support |  
 
 
Google  
 
   
Support
Contact
Data Sources
Glossary
Document Index
US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

# SEGMENT NAME
45 Struggling Urban Diversity
This racially diverse segment ranks high in the number of children and young adults. Overall household size is below average, however, with one in four households containing a single parent family. One-third of adults are without a high school degree and the number with college degrees is below average. Well over half of housing is made up of multiple-unit structures such as apartment buildings, most of it constructed prior to 1960.
Faith involvement tracks the national average in most areas, with a substantially higher percentage indicating that they have become more involved with faith in the past ten years. On the other hand, fewer than average believe that God is actively involved in the world.
Religious affiliations highest above average are Orthodox, Eastern Religions, Holiness, Episcopal, Baptist and Judaism.
The primary concerns of this group are Racial/Ethnic Prejudice, Affordable Housing, Companionship, Social Injustice, Childcare and Neighborhood Gangs.
The segment ranks below average in contributions to religious organizations.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Food Resources, Parent Training Programs, Church-Sponsored Day School and Somber/Serious Architecture.