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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

# SEGMENT NAME
46 Struggling Black Households
This primarily black segment is concentrated in urban areas particularly in the South. Almost half of adults are without high school diplomas, median household income is far below the national average, and four in ten households own no vehicle. This segment leads all other groups in watching Saturday mid-day and afternoon television.
Strong faith involvement and belief in God are well above the national average. Religious affiliations highest above average are Baptist (ranks number two of all the segments), Adventist, Jehovah’s Witness, Holiness, Eastern Religions and Episcopal.
Primary concerns are Racial/Ethnic Prejudice, Affordable Housing (ranks number one), Neighborhood Gangs, Neighborhood Crime and Safety (ranks number two), Abusive Relationships and Alcohol/Drug Abuse. This segment ranks nearly last in concern for Recreation or Leisure Time. Contributions to religious organizations, charities and educational institutions are more or less average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Bible Study and Prayer Groups (ranks number two), Spiritual Retreats, Twelve-Step Programs, Food Resources and Daycare Services.