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This primarily black segment is
concentrated in urban areas particularly in the South.
Almost half of adults are without high school diplomas, median household income is far
below the national average, and four in ten households own no vehicle. This segment leads
all other groups in watching Saturday mid-day and afternoon television. |
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Strong faith involvement and belief in God are well above
the national average. Religious affiliations highest above average are Baptist (ranks
number two of all the segments), Adventist, Jehovah’s Witness, Holiness, Eastern
Religions and Episcopal. |
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Primary concerns are Racial/Ethnic Prejudice, Affordable
Housing (ranks number one), Neighborhood Gangs, Neighborhood Crime and Safety (ranks
number two), Abusive Relationships and Alcohol/Drug Abuse. This segment ranks nearly last
in concern for Recreation or Leisure Time. Contributions to religious organizations,
charities and educational institutions are more or less average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Bible Study and Prayer
Groups (ranks number two), Spiritual Retreats, Twelve-Step Programs, Food Resources and
Daycare Services. |
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