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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 1: AFFLUENT FAMILIES
6 Prosperous New Country Families
Three of four households in this segment are located in non-urban areas, but they are often close enough to commute to jobs in nearby urban centers. This segment has a high concentration of children, an above average household size and income, and ranks highest of all the segments in automobile ownership. Almost a third of these households own three or more vehicles. A majority also own garden and power tools.
Faith involvement is somewhat below the national average in most areas, while substantially more than average believe that a healthy environment has become a national crisis. This group ranks lowest of all segments in the belief that churches and religious organizations should provide more human services.
Religious affiliations highest above the national average are Orthodox, Congregational, Episcopal and Catholic.
Primary concerns are Parenting Skills, Fulfilling Marriage, Finding Life Direction, Educational Objectives, Retirement Opportunities and Aging Parent Care.
These households contribute significantly more to charities than the national average, but not particularly to religious organizations or educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Marriage Enrichment Opportunities, Parent Training Programs, Daycare Services, and Cultural and Youth Social Programs.