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Three of four households in this
segment are located in non-urban areas, but they are often close enough to commute to jobs in nearby urban centers. This
segment has a high concentration of children, an above average household size and income,
and ranks highest of all the segments in automobile ownership. Almost a third of these
households own three or more vehicles. A majority also own garden and power tools. |
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Faith involvement is somewhat below the national average in
most areas, while substantially more than average believe that a healthy environment has
become a national crisis. This group ranks lowest of all segments in the belief that
churches and religious organizations should provide more human services. |
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Religious affiliations highest above the national average
are Orthodox, Congregational, Episcopal and Catholic. |
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Primary concerns are Parenting Skills, Fulfilling Marriage,
Finding Life Direction, Educational Objectives, Retirement Opportunities and Aging Parent
Care. |
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These households contribute significantly more to charities
than the national average, but not particularly to religious organizations or educational
institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Marriage Enrichment
Opportunities, Parent Training Programs, Daycare Services, and Cultural and Youth Social
Programs. |
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