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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
8 Rising Potential Professionals
This urban segment ranks among the highest in the total number of two-person households, as well as in the number of attached one-unit housing structures such as row houses and condominiums. Both the median household income and the per capita income are considerably higher than the national average. Employment is predominantly white collar, especially in the area of professional specialties.
Faith involvement is very close to the national average in most areas, while belief in God is noticeably lower. Far more than the average, individuals in this segment would prefer to have a strong leader direct them.
Religious affiliations highest above the national average are Eastern Religions, Unitarian/Universalist, Episcopal, Judaism, New Age and Presbyterian/Reformed.
The primary concerns of this group are Companionship, Fulfilling Marriage, Aging Parent Care, Finding Life Direction, Satisfying Job/Career and Social Injustice.
The segment ranks above average in contributions to religious organizations, charities and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Sports/Camping, Cultural Programs, Spiritual Retreats, Adult Theological Discussion Groups, Intellectual Worship and Community-Focused Mission.