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DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 2: MIDDLE AMERICAN FAMILIES
9 Educated Working Families
This segment closely tracks the national average in most categories, including its proportion of urban to rural populations. However, this segment rises slightly above the average in married households, children between 5 and 17, household size, education and median household income. Individuals from this segment can often be found in upscale restaurants and they are number one for indicating their primary media source as Radio.
A significantly larger percentage than average are strongly involved with their faith, believe in God, and believe that God is actively involved in the world including nations and their governments.
Religious affiliations highest above the national average are Orthodox, Congregational, Adventist, Judaism, Lutheran and Episcopal.
The primary concerns of this group are Finding Life Direction, Aging Parent Care, Long-Term Financial Security, Companionship, Educational Objectives and Personal Health.
The segment ranks above average in contributions to religious organizations and charities, but below average in contributions to educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Cultural Programs, Divorce Recovery Programs, Adult Theological Discussion Groups, Food Resources, Twelve-Step Programs, Traditional/Formal Worship and Somber/Serious Architecture.