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This segment closely tracks the
national average in most categories, including its proportion of urban to rural populations. However, this segment
rises slightly above the average in married households, children between 5 and 17,
household size, education and median household income. Individuals from this segment can
often be found in upscale restaurants and they are number one for indicating their primary
media source as Radio. |
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A significantly larger percentage than average are strongly
involved with their faith, believe in God, and believe that God is actively involved in
the world including nations and their governments. |
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Religious affiliations highest above the national average
are Orthodox, Congregational, Adventist, Judaism, Lutheran and Episcopal. |
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The primary concerns of this group are Finding Life
Direction, Aging Parent Care, Long-Term Financial Security, Companionship, Educational
Objectives and Personal Health. |
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The segment ranks above average in contributions to
religious organizations and charities, but below average in contributions to educational
institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Cultural Programs,
Divorce Recovery Programs, Adult Theological Discussion Groups, Food Resources,
Twelve-Step Programs, Traditional/Formal Worship and Somber/Serious Architecture. |
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