So often, planning is an activity that is done in isolation from the implementation of the plans. Far too often, as most are aware, many more plans are made than are ever acted upon. This is no small problem. However, in today’s environment, the separation of planning from implementation is a luxury we can no longer enjoy. Indeed, PERCEPT believes that the gap between planning and doing must collapse, that the two must become two faces of the same activity. We capture this concept by the term "PlanDo." In a rapidly changing, chaotic and turbulent world, those who can plan and do in the same motion will be the most effective.

The PlanDo principle is driven by a mission development model that assumes the need to respond to emerging issues and this is accomplished through systematic listening which translates into actions.