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US Lifestyles Segments
 
 
 
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Population by Phase of Life
These groupings represent  phases of life people pass through that are related to age, personal development and primary life activity and/or experience.
Before Formal Schooling (0-4): The years from birth to the start of Kindergarten.
Required Formal Schooling (5-17): The traditional years formal education, generally this means through high school graduation.
College Years, Career Starts (18-24): The years of transition from adolescence to adult. Some are in college or trade schools, others go directly into the work force.
Singles and Young Families (25-34): Young adults beginning to establish themselves in families and/or careers.
Families, Empty Nesters (35-54): Established families and those transitioning out of the child-rearing years.
Enrichment Years Singles/Couples (55-64): Persons who have raised their children.
Retirement Opportunities (65+): Persons embarking upon their years of retirement.