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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 2: MIDDLE AMERICAN FAMILIES
11 Young Suburban Families
One of the younger overall segments, it ranks high in the number of persons living in family households, number of households with three or more workers, and the number of working women with children. More than half of these individuals are high school graduates or above, and workers are split in near-average proportions of white and blue collar occupations. Popular activities range from home improvement to bowling.
Faith involvement levels match the national average. Religious affiliations of this segment highest above average are Eastern Religions, Mormon, Catholic, Lutheran and Orthodox.
Primary concerns are Parenting Skills, Divorce, Fulfilling Marriage, Retirement Opportunities, Good Schools and Time for Recreation/Leisure.
These households contribute significantly more to charities than the national average, less to educational institutions, and about the same to religious organizations.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Marriage Enrichment Opportunities, Parent Training Programs, Family Activities and Sports/Camping.