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This segment is among the highest
for individuals age
25 to 34. Ranking
near the top for adults with either some college or higher education degrees, the group
contains an above average number of two-worker households as well as working women with or
without children. Less than half of these people are buying their homes, and the rent
they’re paying is substantially above the average. |
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Faith involvement and belief in God are only slightly below
the national average. The segment ranks slightly below average in contributions to
religious organizations, slightly higher in contributions to charities, and significantly
higher in contributions to educational institutions. |
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Religious affiliations highest above the national average
are Judaism, New Age, Unitarian/Universalist and Catholic. |
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The primary concerns of this group are Satisfying
Job/Career, Affordable Housing, Finding Life Direction, Aging Parent Care, Neighborhood
Gangs and Parenting Skills. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Sports/Camping, Cultural
Programs, Twelve-Step Programs, Divorce Recovery Programs, Spiritual Retreats and
Contemporary Music. |
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