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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 2: MIDDLE AMERICAN FAMILIES
17 Large Young Families
One of the youngest segments, this segment is one of the highest in the number of children age 0 to 14. In fact, the segment is above average in all age groups below 40 and is among the lowest for individuals 50 or older. It is second in overall households size. Median household income is somewhat above the national average, but the large average household size contributes to a per capita income which is significantly less than the national norm. The segment ranks high in the number of personnel on active duty in the armed services, and has above average numbers of workers in blue collar categories.
Individuals in this segment are far more likely to be heavily involved with their faith than the national average. Religious affiliations highest above average are Mormon (ranks number one of all the segments), New Age. Holiness, Non-Denominational and Jehovah’s Witness.
The primary concerns of this group are Neighborhood Gangs, Parenting Skills, Finding Spiritual Teaching, Teen/Child Problems, Adequate Food and Day-to-Day Financial Worries.
Contributions to religious organizations and charities are below the national average, while contributions to educational institutions are slightly above.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Church-Sponsored Day School, Marriage Enrichment Opportunities, Youth Social Programs, Daycare Services and Family Activities.