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This segment contains relative
large numbers of single-person households and relatively few children. Well more than half of all housing in this group is made up of one- and
two-person units. Income is above average, as is the number of households receiving
retirement income. Individuals in this segment are more likely to rent, and there is a
tendency toward multiple-unit structures. Even with much of the segment still attending
college, the education level of these people is above average. Television is the primary
media source (ranks number 2 of all segments). |
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Strong faith involvement is well above average in this
segment. Religious affiliations highest above average are Congregational,
Non-Denominational, Mormon and Pentecostal. |
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The primary concerns of this group are Racial/Ethnic
Prejudice, Educational Objectives, Time for Recreation/Leisure, Affordable Housing,
Adequate Food and Abusive Relationships. |
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The segment ranks significantly below average in
contributions to religious organizations, educational institutions and charities. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Divorce Recovery
Programs, Twelve-Step Programs, Cultural Programs, Food Resources, Marriage Enrichment
Opportunities, Sports/Camping, Contemporary/Informal Worship, Contemporary Music and Focus
on Personal Spiritual Development. |
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