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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
19 Educated and Promising
This segment contains relative large numbers of single-person households and relatively few children. Well more than half of all housing in this group is made up of one- and two-person units. Income is above average, as is the number of households receiving retirement income. Individuals in this segment are more likely to rent, and there is a tendency toward multiple-unit structures. Even with much of the segment still attending college, the education level of these people is above average. Television is the primary media source (ranks number 2 of all segments).
Strong faith involvement is well above average in this segment. Religious affiliations highest above average are Congregational, Non-Denominational, Mormon and Pentecostal.
The primary concerns of this group are Racial/Ethnic Prejudice, Educational Objectives, Time for Recreation/Leisure, Affordable Housing, Adequate Food and Abusive Relationships.
The segment ranks significantly below average in contributions to religious organizations, educational institutions and charities.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs, Twelve-Step Programs, Cultural Programs, Food Resources, Marriage Enrichment Opportunities, Sports/Camping, Contemporary/Informal Worship, Contemporary Music and Focus on Personal Spiritual Development.