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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 5: SENIOR LIFE
22 Mature and Established
While the median household income in this segment is only slightly below average, one in ten households is below the poverty level. There is also a below average number of multiple-worker families, and one in five households receives some form of retirement income. The segment ranks high in the number of adults in
their 60s.
Individuals in this segment are more likely to be involved with their faith than the national average. Religious affiliations highest above average are Adventist, Lutheran, Holiness, Pentecostal, Mormon and Methodist.
The primary concerns of this group are Neighborhood Gangs, Retirement Opportunities, Finding a Good Church, Health Insurance and Alcohol/Drug Abuse.
Contributions to religious organizations are slightly above the national average, while contributions to educational institutions and charities are slightly below.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Active Retirement Programs, Twelve-Step Programs, Care for the Terminally Ill, Bible Study and Prayer Groups and Adult Theological Discussion Groups.