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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
27 Country Family Diversity
Two-thirds urban and one-third rural, this segment is near average in most areas, although Blacks, Hispanics and Native Americans are all present in above average proportions.
Belief in God ranks number one, but strong faith involvement is only average and significantly more than average say they are not involved with their faith at all. Relatively few consider the environment a crisis, and far fewer prefer to have a strong leader direct them.
Religious affiliations highest above average are Adventist, New Age, Unitarian/Universalist, Pentecostal, Episcopal and Baptist.
The primary concerns of this group are Childcare (ranks number two of all the segments), Finding a Good Church, Day-to-Day Financial Worries (ranks number two), Fulfilling Marriage, Alcohol/Drug Abuse and Finding Life Direction. Contributions to religious organizations, educational institutions and charities are well below the national average.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Sports/Camping (ranks number two), Personal or Family Counseling (ranks number two), Youth Social Programs (ranks number one), Contemporary/Informal Worship (ranks number two) and Community-Focused Mission.