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Almost entirely urban, this segment mirrors the national average only in terms of age and household
size. It ranks well above average in household income, married individuals,
multiple-worker families, college education, and home ownership. While also above average
in number of children, the segment is well below average in number of young adults. |
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Faith involvement in very close to the national average in
most areas, though slightly less believe in God and even fewer believe that God is
actively involved in the world. |
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Religious affiliations above average are Judaism,
Presbyterian/Reformed, Episcopal, Lutheran and Congregational. |
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The primary concerns of this group are Time for
Recreation/Leisure, Parenting Skills, Educational Objectives, Fulfilling Marriage, Aging
Parent Care and Satisfying Job/Career. |
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This segment segment ranks well above average in
contributions to religious organizations, charities and educational institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Sports/Camping, Daycare
Services, Cultural Programs, Intellectual Worship, Music Performed by Others and
Contemporary Architecture. |
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