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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 1: AFFLUENT FAMILIES
3 Mid-Life Prosperity
Almost entirely urban, this segment mirrors the national average only in terms of age and household size. It ranks well above average in household income, married individuals, multiple-worker families, college education, and home ownership. While also above average in number of children, the segment is well below average in number of young adults.
Faith involvement in very close to the national average in most areas, though slightly less believe in God and even fewer believe that God is actively involved in the world.
Religious affiliations above average are Judaism, Presbyterian/Reformed, Episcopal, Lutheran and Congregational.
The primary concerns of this group are Time for Recreation/Leisure, Parenting Skills, Educational Objectives, Fulfilling Marriage, Aging Parent Care and Satisfying Job/Career.
This segment segment ranks well above average in contributions to religious organizations, charities and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Sports/Camping, Daycare Services, Cultural Programs, Intellectual Worship, Music Performed by Others and Contemporary Architecture.