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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 4: RURAL FAMILIES
35 Laboring Country Families
With a fairly average age distribution, this segment is above average in blue collar employment and below average in median household income. Little more than half of the women are in the labor force. Home ownership is high, with housing units typically being single family dwellings, though property values are lower than most.
Faith involvement is above the national average in all categories. Belief in God is high, and acceptance of the changing radial/ethic face of America is low.
Religious affiliations highest above average are Adventist, Holiness, Pentecostal, Baptist and Jehovah’s Witness.
The primary concerns of this group are Divorce, Finding Spiritual Teaching, Abusive Relationships, Finding a Good Church, Teen/Child Problems and Parenting Skills. Contributions to religious organizations are high, support of charities and educational institutions low.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs, Bible Study and Prayer Groups, Food Resources, Personal or Families Counseling and Family Activities.