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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 3: YOUNG AND COMING
37 Rising Multi-Ethnic Urbanites
This urban segment ranks first in the number of adults age 25 to 29. Average household size is among the lowest of all segments, and the segment ranks high in the number of single-person households and working adult women without children. There is also a high number of non-family households and persons in group quarters. Median household income is just below the national average, yet per capita income is significantly above.
Belief in God and faith involvement are very low. In fact, this segment ranks first in saying they are not involved with their faith at all. Contributions to religious organizations are naturally low, while contributions to educational institutions and charities are above the national average.
Religious affiliations highest above average are Unitarian/Universalist (ranks number one of all the segments), Eastern Religions, Orthodox, Judaism and Episcopal.
The primary concerns of this group are Satisfying Job/Career (ranks number one of all segments), Companionship (ranks number two), Racial/Ethnic Prejudice, Social Injustice (ranks number one), Finding Life Direction and Neighborhood Crime and Safety.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Cultural Programs (ranks number two of all segments), Spiritual Retreats (ranks number one), Adult Theological Discussion Groups (ranks number one), Food Resources, Twelve-Step Programs, Emphasis on Global Mission (ranks number one) and Intellectual Worship.