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This young segment ranks first in
the number of individuals age 18 to 24. It is also the
number one segment for persons living in group quarters and for the number of non-family
households. High numbers of adults already have undergraduate or graduate degrees.
Two-thirds of workers are engaged in white collar occupations. The average commute time is
among the lowest in the country, with one in four workers traveling by foot. |
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Individuals in this segment are far less likely to be
involved with faith than the national average. Belief in God is also significantly less. A
smaller percentage than any other segment believes that the changing racial/ethnic face of
America is a threat to our national heritage, whereas a significantly higher percentage
than average believe that the United States must open its doors to all people groups. |
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Religious affiliations highest above the national average
are Unitarian/Universalist (ranks number two of all segments), Adventist, Episcopal, New
Age and Presbyterian/Reformed. |
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The primary concerns of this group are Educational
Objectives (ranks number one of all segments), Satisfying Job/Career (ranks number two),
Companionship, Social Injustice, Affordable Housing and Adequate Food. |
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Contributions to religious organizations and charities are
well below the national average, while contributions to educational institutions are
above. More than any other segment, individuals in this group prefer to be left on their
own without interference from a leader. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Cultural Programs,
Sports/Camping, Care for the Terminally Ill, Twelve-Step Programs, Focus on Personal
Spiritual Development (ranks number two), Intellectual Worship and Contemporary
Architecture. |
