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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

# SEGMENT NAME
48 Struggling Urban Life
This segment has concentrations of individuals age 18 to 29 as well as persons 70 and over. It is the number one segment for adults over the age of 84, and ranks first in the number of single-person households and divorcees. Half of these households earn $15,000 or less, and nearly one-third of the adults do not have a high school diploma. More than a fourth of the housing occupied by persons in this group dates back to the 1930s.
Strong faith involvement are belief in God are below the national average in this segment, and a higher percentage than the norm believe that the U.S. must open its doors to all people. Contributions to religious organizations and educational institutions are below average, while contributions to charities are above.
Religious affiliations highest above the national average are Eastern Religions, Orthodox, New Age, Mormon, Unitarian/Universalist and Congregational.
The primary concerns of this group are Divorce, Companionship, Affordable Housing, Neighborhood Gangs, Social Injustice and Adequate Food.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to choose Care for the Terminally Ill (ranks number one of all the segments), Cultural Programs, Active Retirement Programs, Music Performed by Others, Somber/Serious Architecture and Traditional/Formal Worship.