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This segment ranks high in the
number of adults in their thirties, high in the number of children, and very low in older age groups. Working female
adults with children are concentrated in this segment, as are the number of homes built
since 1980. It is the number one Asian segment and the number two for Pacific Islanders.
Fast foods, Japanese cars and 401K Plans are high on the list of preferences. |
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Strong faith involvement and belief in God are
significantly below the national average. Religious affiliations highest above the average
are Judaism, Presbyterian/Reformed, Episcopal, Adventist and Catholic. |
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The primary concerns of this group are Parenting Skills,
Fulfilling Marriage, Time for Recreation/Leisure, Good Schools, Satisfying Job/Career, and
Childcare. |
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This segment ranks slightly above average in contributions
to religious organizations, charities and educational institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Church-Sponsored Day
School, Parent Training Programs, Marriage Enrichment Opportunities, and Contemporary
Architecture and Music. |
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